The Biggest, Most Prestigious Awards for the Middle Eastern Optical Community
Let’s Celebrate Excellence!
If you think your eyewear is indeed unique,
here's your chance to show it!
Over 19 Awards To Be Won
Award Categories
Entries can be submitted by brand owners or their licensed distributors in the MENA region. Only products introduced to the Middle East market after April 1, 2022 are eligible
SPECTACLE FRAMES
MULTI-CATEGORY BRANDS (RETAIL PRICE > AED 4000)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Innovation In Design
D) Innovation In Material Used
MULTI-CATEGORY BRANDS (RETAIL PRICE AED 1500 TO 3999)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Innovation In Design
D) Innovation In Material Used
EXCLUSIVELY EYEWEAR BRANDS (RETAIL PRICE > AED 1500)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Originality
D) Perceived Brand Value
ALL BRANDS (RETAIL PRICE < AED 1499)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Value Proposition
D) Brand Promotion Initiatives
SUNGLASSES
MULTI-CATEGORY BRANDS (RETAIL PRICE > AED 4000)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Innovation In Design
D) Innovation In Material Used
MULTI-CATEGORY BRANDS (RETAIL PRICE AED 1500 TO 3999)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Innovation In Design
D) Innovation In Material Used
EXCLUSIVELY EYEWEAR BRANDS (RETAIL PRICE > AED 1500)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Originality
D) Perceived Brand Value
ALL BRANDS (RETAIL PRICE < AED 1499)
NOMINATIONS CRITERIA
A) Aesthetics
B) Finish & Comfort
C) Value Proposition
D) Brand Promotion Initiatives
FUNCTIONAL EYEWEAR
SPORTS EYEWEAR
NOMINATIONS CRITERIA
A) Innovation In Technology
B) Aesthetics
C) Brand Promotion Initiatives
CHILDREN’S EYEWEAR
NOMINATIONS CRITERIA
A) Protective Features
B) Finish & Comfort
C) Aesthetics
D) Brand Promotion Initiatives
OPHTHALMIC LENS
PROGRESSIVE LENS
NOMINATIONS CRITERIA
A) Lens Quality
B) Design Features
C) Support & Service
D) Promotion At Consumer Level
LENSES OFFERING BEST VALUE PROPOSITION* TO OPTICIANS
NOMINATIONS CRITERIA
A) Lens Quality
B) Support & Service
C) Value Proposition*
VALUE ADDITION COATINGS OR
INNOVATIONS
NOMINATIONS CRITERIA
A) Innovation
B) Support & Service
C) Value Proposition*
CONTACT LENS
PROGRESSIVE LENS
NOMINATIONS CRITERIA
A) Lens Quality
B) Design Features
C) Support & Service
D) Promotion At Consumer Level
COLOURED CONTACT LENSES
NOMINATIONS CRITERIA
A) Lens Quality
B) Design Features
C) Support & Service
D) Promotion At Consumer Level
CONTACT LENS SOLUTIONS
NOMINATIONS CRITERIA
A) Solution features
B) Packaging
C) Promotion at Consumer Level
INSTRUMENTS & EQUIPMENT
ALL INSTRUMENTS & EQUIPMENT USED AT RETAIL STORES
NOMINATIONS CRITERIA
A) Utility
B) Value Enhancement
C) Innovation & Technology
ALL INSTRUMENTS AND EQUIPMENT USED AT LABS
NOMINATIONS CRITERIA
A) Utility
B) Value Enhancement
C) Innovation & Technology
SPECIAL AWARDS
DESERVING INITIATIVE, PRODUCT, SERVICE THAT MAY NOT HAVE BEEN COVERED ABOVE
NOMINATIONS CRITERIA
Out of the box innovation (1 Vote per Jury member) final decision based on majority
BRANDS THAT HAVE BEEN PART OF THE VP AWARDS OVER THE YEARS
Last Year Highlights
VP Awards Winners to be announced at
VisionPlus EXPO 2023, Dubai
Date: October 17 – 18 -19, 2022 Venue: Festival Arena Exhibition Centre, Dubai.
VP Awards Winners to be announced at
VisionPlus EXPO 2023, Dubai
Date: October 18, 2023 Venue: Festival Arena Exhibition Centre, Dubai
Organised By
Awards Ceremony Hosted By
